On Thursday, we saw another TED Talk video and Jimmy gave us some history about the TED talks. It was started by an architect named Richard Wurman who transitioned into the world of design. One of his first big projects was to design the pacific bell logo for the smart pages. His company came up with the idea, he was not hired to design it. Whenever you have a big idea. no one is going to approach you. You have to get your ideas out there. If not for an intern named Maria, who was working for Wurman at the time, the company would have never gotten the gig. She was very motivated and asked to pitch the idea. She asked to be sent to San Francisco, and believing he had nothing to lose, Wurman complied. When she successfully got the gig for her firm, they allowed her to oversee her own branch. In this way, she got to learn process of running a design firm which facilitated the process of laughing her own firm, today known as Hot Studio.
I find it incredibly inspiring that someone so young could have accomplished so much after recently graduating from school.. She had all her education fresh on her mind, she was highly motivated and she just grabbed the opportunity by the horns. She traveled across the nation, something that can be frightening at such a young age, to represent her firm.
Our attention span is 19 minutes. This is how long TED talks are. TED talks are our nation's geniuses. John Maeda graduated from MIT with a background in computers. He was given advice to became a designer and he followed said advice. His work is intricate. I too, enjoy intricacy and making things complex for myself.
simplicity = more enjoyment, less pain
descriptor collection
exuberant: very energized and excitable
cordial: friendly, heartfelt
majestic: beautiful and dignified
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